Lookery Benefits Both Publishers & Advertisers

Lookery is an advertising and user-targeting network offering lightweight, economical targeting data for every user on every web page.

We’re building User Targeting 2.0, which is the web 2.0 descendant of behavioral targeting systems, without the expensive computation infrastructure or pricey agency sales force. Our data-aggregation operations are cloud-based, variable-costed, and can be scaled up or down on-demand.

Lookery is deliberately taking the cheap, web-scale, participatory tack necessary to provide economical web-wide user targeting: we operate a social network-centric ad network to drive volume, free data collection, and large distribution partnerships. Lookery is aggregating user-reported data from, and with the permission of, social networks, dating sites, ISPs, and e-commerce sites. We are offering the aggregated targeting data back out via our ad network customers, statistics widgets, as well as unbundled targeting, APIs.

Lookery provides revenue to social networks, dating sites, ISPs, and e-commerce sites by aggregating their user profiles for targeting across the web. When Lookery is paid for user targeting, we share revenue with the profile contributors. These payments provide a new, and purely incremental revenue stream, completely detached from their site’s page inventory.

The full-time team so far is nine — David Cancel, Rex Dixon, Todd Sawicki, Daniel Deng, Claire Herminjard, Jay Meattle, Raj Bala, Chris Kelly, and Scott Rafer.