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Monday, October 13, 2008

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hi everyone,

like always, u know me, free stuff all the time, submit ur sites into a free PR 4 Directory

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cheers

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Saturday, October 11, 2008

How to Set up Google Custom Search for Your Website and Make Money?

Visitors often visit websites and perform keyword searches in order to find the information they require. One way to make money from this often repeated user action is to display targeted advertisements on your search results pages.

Ideally, you want to monetize while adding value for your visitors and a means to achieve this aim is to use Google’s Adsense for Search, which places text-based ads next to your search results.

I’ve inserted a Google Custom Search engine on Dosh Dosh a few months ago and I thought it’ll be helpful to share the process of setting up a Google Custom Search for your own site, in order to generate some extra income.

What is a Google Custom Search Engine?

Simply put, Google Custom Search Engine is a tool which allows visitors to search your website by using Google’s core search technology. This enables you to list search results according to the sites and pages you specify. According to Google, the Custom Search Engine also allows you to:

  • Apply your Website’s look and feel to the search results page.

  • Provide search refinements within results pages to make it easier for searchers to find the information they’re looking for.

  • Make money from your Custom Search Engine by participating in Google’s AdSense program.

There are two main ways for visitors to experience your Custom Search Engine. One way is to direct them to a Google-hosted results page when they type in a search query and the second way is to integrate it by hosting the search results on a page within your website.

Example of an Integrated Google Custom Search Engine

Currently I’m using Google’s Custom Search Engine for Dosh Dosh and you can see it on the top right hand corner of every page. Typing in a search query and clicking ‘search‘ will bring you to a search results page on the left, where the content section is currently located.

Here is an example of a search for ‘make money blogging‘. Note that the Adsense ads appear at the top (this is changeable) and the search results show up below it.

Google Custom Search Results for Dosh Dosh

Why I am Using Google’s Custom Search Engine

I am using Google custom search instead of the internal Wordpress search function because I feel that Google’s search results are far more relevant and precise. I also choose to use Custom Search because it allows me to make money from Adsense for Search, which allows you to monetize your search results pages with ads.

A look at my Adsense stats shows me that I’ve earned approximately $20 in this month. It’s not a lot of money at all but it is still an additional source of income, particularly if you are already running Adsense on your site.

Like the traditional Adsense units, how much you earn might vary depending on the ad placement and traffic levels. If you like Google’s search results but don’t feel the need to monetize, set up the custom search engine without advertisements.

How to Set up Google’s Custom Search for Your Site

While writing this article, I found out that SEOmoz had a similar post on how to perform the same steps. I’ve decided to use my own commentary instead, as some readers have been asking me how I set up the google search box on Dosh Dosh.

There have also been some changes (additional features) within Google’s Custom Search function so this will be a more current post on this topic.

Here are the exact steps needed to successfully set up and integrate Google’s custom search engine into your website. This will teach you how to make the search results show up within a designated page on your site.

1. Create a Webpage for Custom Search

Start first by creating a web page on your domain for the search results page. If you are on Wordpress, simply click on ‘Write’ and then select ‘Write Page’. Name the page by using ‘Search results’ or something similar as the Page title.

Leave the text box blank and publish or save the page. Note down the URL for the webpage as you will need to use it later.

Google Custom Search Wordpress Write Page


2. Create Your Custom Search Engine

Visit the Google Custom Search Engine homepage and click on the ‘create a custom search engine‘ tab. After which, fill in the name of your search engine, along with the keywords. Be sure to select the ‘Only sites I select‘ option and then list your site URL in the Sites to Search box.

Also remember to select ‘Show Ads on results pages‘ if you intend to run ads.


Google Custom Search Homepage

Google Custom Search Engine 1


Google Custom Search 2


After creating your custom search engine, you’ll be asked to test it by entering some keywords. Type in some keywords related to your site to see the results.


Google Custom Search 3


3. Determine the Look and Feel for Your Search Engine

After you’ve created your search engine, go to your control panel and click on the Look and Feel link. This is where you will able to determine the branding style for your search box, along with the style of the search results page.

Choose the right colors so that the results pages fit your overall design.

Google Custom Search CPanel Look n Feel 1

Google Custom Search Cpanel Look n Feel 2

You can also choose to add a logo to the Google hosted results page but in this case, it won’t be necessary as you are hosting the search results on your own site.

4. Set up Adsense for Search

If you want to make money from your custom search engine, you’ll have to set up Adsense for search by clicking on the ‘Make Money‘ navigational link and connecting custom search with your Google Adsense account.

If you already have an Adsense account, simply check the appropriate box and then type in the email, zip code, phone and location details associated with it.

Google Custom Search Engine Adsense Setup
After doing this your custom search engine profile will be connected to your Adsense account. You can then set up a custom channel to track the amount of searches and money you are earning from it.

Simply do this by typing in a name for your custom channel. For example, I’ve used ‘Dosh Dosh Custom Search‘ as my channel name. This means that the same name will show up in my Adsense Dashboard reports as well.

Google Custom Search Control Panel Money
5. Insert the Code on Your Blog

After you’ve completed the above steps, its time to insert the code on your blog. Go to the ‘Code‘ section of the control panel and select the iframe option.

The new Overlay option will allow the search results to show up in a nifty Ajax-style overlay but unfortunately only the first 8 search results are displayed and you cannot make money through Adsense for Search.

Only consider the overlay option if you are not planning to run ads. After choosing the hosting option, specify the search results details by inserting the URL where you want the results to appear. This would be the page you’ve created in step one.

Google Custom Search CPanel Code 1
Then scroll down to the second half of the page to grab the search box code. Take the first code you see and place it where you want your search box to appear. After which, copy the search results code in the lower frame and place it where you want the search results to appear.

Which means you’ll have to paste it on the new page you’ve created.

Google Custom Search Cpanel Code 2

For Wordpress blogs, simply open up your new page, insert the code in the empty text box and publish.
Google Custom Search Wordpress Page Insert Code

And That’s All You Need to Do

After completing all the steps above, you should have Google Custom Search set up perfectly for your website. One possible drawback I think of when using ads on the search results pages is that users will click away from your website.

I don’t think this is really that big a problem because users who actively use your website to search for a specific items are people that are interested in your opinion or content. I would believe that these visitors would return to your site eventually.

An easy solution to this would be to run no ads at all. The choice is yours.

By: Doshdosh.

28 Ways to Make Money with Your Website

There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below, just let us know and we’ll update it.
Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se.

For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network.

The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!

Direct Methods

1. PPC Advertising Networks

Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

List of popular CPC advertising networks:

2. CPM Advertising Networks

CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.

A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.

CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.

You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).

List of popular CPM advertising networks:

3. Direct Banner Advertising

Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.

The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.

Related links:

4. Text Link Ads

After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.

Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.

The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.

Text link marketplaces and networks:

5. Affiliate Marketing

Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.

Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.

In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.

List of popular affiliate marketplaces and networks:

6. Monetization Widgets

The latest trend on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links.

Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.

List of companies that provide monetization widgets:

7. Sponsored Reviews

PayPerPost pioneered this model, with much controversy on the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.

Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics. Not all bloggers are willing to get paid to write about a specific product or website (because it might compromise the editorial credibility), but the ones who do are making good money out of it.

If your blog has a big audience you could also offer sponsored reviews directly, cutting off the commissions of the middleman.

List of sponsored reviews and paid blogging networks:

8. RSS Feed Ads

With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.

Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.

Finally, some blogs are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples.

Related links:

9. Sponsors for Single Columns or Events

If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.

This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.

Mashable illustrates the case well. They have several advertising options on the site, including the possibility to sponsor specific columns and articles, including the “Daily Poll” and the “Web 2.0 Invites.”

Problogger also runs group writing projects occasionally, and before proceeding he publicly announce the project asking for sponsors.

10.Premium Content

Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.

SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.

11. Private Forums

While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join.

SEO Blackhat
charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on).

Performancing also launched a private forum recently, focused on the networking aspect. It is called The Hive, and the monthly cost is $10.

These are just two examples. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members.

List of popular forum software:

12. Job Boards

All the popular blogs are trying to leverage job boards to make some extra income. Guy Kawasaki, ReadWriteWeb, Problogger… you name it.

Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic.

The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each.

List of popular job board software:

13. Marketplaces

Sitepoint is the online marketplace by excellence. Some websites and blogs, however, are trying to replicate that model on a smaller scale.

Depending on your niche, a market place that allows your visitors to buy, sell and trade products could work well. Over the time you could start charging a small fee for new product listings.

The problem with this method is that there are no standard software on the web, so you would need to hire a coder to get a marketplace integrated into your website.

You can see an example of a marketplaces being used on EasyWordpress and on Mashable.

14. Paid Surveys and Polls

There are services that will pay you money to run a small survey or poll on your website. The most popular one is called Vizu Answers.

Basically you need to sign up with them, and select the kind of polls that you want to run your site. Most of these services operate under a CPM model.

15. Selling or Renting Internal Pages

Million Dollar Wiki made this concept popular, but it was being used on the web for a long time around (check Pagerank10.co.uk for instance).

These websites sell for a single fee or rent for a recurring fee internal pages on their domain. Usually they have either high Pagerak or high traffic, so that people purchasing a page will be able to benefit in some way.

Implementing this method on a small blog would be difficult, but the concept is interesting and could be explored further.

16. Highlighted Posts from Sponsors

Techmeme probably pioneered this idea, but somehow it has not spread to other websites. The tech news aggregator displays editorial posts on the left column, and on the sidebar they have a section titled “Techmeme Sponsor Posts.”

On that section posts from the blog of the advertisers get highlighted, sending qualified traffic their way. Considering that the monthly cost for one spot is $5000 and that they have around 6 sponsors at any given time, it must be working well.

17. Donations

Placing a “Donate” link or button on a website can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.

Personal development and productivity blogs, for instance, tend to perform well with donation based systems (one good example being Steve Pavlina).

A small variation of this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables you to insert a customized message at the bottom of each article, asking the readers to chip in for a beer or coffee.

18. In-text Adverting

In-text adverting networks like Kontera and Vibrant Media will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.

Some people make good money with this method, but others refrain from using it due to its intrusiveness. It is also interesting to note that very few mainstream websites have experimented with in-text advertising.

19. Pop-ups and Pop-unders

Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them.

If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular.

Ad networks that use pop-ups:

20. Audio Ads

Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.

The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.

21. Selling the Website

Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.

Market places on online forums like DigitalPoint and Sitepoint are always active with website buyers and sellers. Keep in mind that they most used parameter to determine the value of a website is the monthly revenue that it generates, multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).

Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones, and after some revamping they sell them for a profit.

Related links:

Indirect Methods

22. Selling an Ebook

Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.

You could either structure the website around the book itself, like SEOBook.com, or launch the ebook based on the success of the website, like FreelanceSwitch did we the book How to be a Rockstar Freelancer.

Related links:

23. Selling a Hardcover Book

Many authors and journalists leverage their blogs or websites to sell copies of hardcover books. Examples include Guy Kawasaki, Seth Godin and Malcolm Gladwell.

While most of these people were already renowned authors before they created their website, one could also follow the other way around. Lorelle VanFossen did exactly that with her Blogging Tips book. First she built her authority on the subject via her blog, and afterwards she published the book.

List of self publishing and publishing services:

24. Selling Templates or WordPress Themes

As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter.

On this segment you have mainstream websites like TemplateMonster, as well as individual designers who decide to promote and sell their work independently.

Brian Gardner and Unique Blog Designs are two examples of websites that make money with the sales of premium and custom WordPress themes.

25. Offering Consulting and Related Services

Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.

Chris Garrett used a similar strategy. First he created a highly influential blog on the blogging and new media niche, and afterwards he started offering consulting services to clients with related problems and needs.

26. Creating an Email List or Newsletter

Email lists and newsletters represent one of the most powerful marketing and money making tools on the Internet. They offer incredible conversion rates, and the possibility to call people to action in a very efficient way.

Creating a big list is a difficult task though, so if you have a popular website you could leverage it to increase the number of subscribers on your list.

Yaro Starak is a famous Internet marketer, and if you visit his blog you will notice that right on top he has a section encouraging visitors to subscribe to his email newsletter. Yaro generates five figures in revenues each month from his email newsletters, proving that this method works.

List of software to manage email newsletters:

27. Mentoring programs

People are willing to pay for someone or something that will teach them and give them knowledge (as opposed to mere information). Education is one of the biggest industries in the world, and the online landscape behaves in a similar way.

Creating a mentoring program related to the niche of your website could be very profitable if you manage to structure and promote it adequately. There is a wide range of media and tools that you can use to deliver the information, from text articles to audio and video lessons.

Brian Clark leveraged the success of Copyblogger to launch a mentoring program teaching people how to build membership and how to sell content online. The program is titled Teaching Sells, and it costs $97 monthly. Sounds expensive, but they have over 1,000 members.

28. Creating a conference around the website

If your website takes off and becomes an authority on its niche, you could create a conference around it. Depending on the size of your audience, the event could attract thousands of people, and you could make money directly from conference passes and sponsors.

Search Engine Land, for instance, created a series of conferences that visit several cities on the United States and on other countries as well. The conferences are called Search Marketing Expo, and the tickets and passes cost thousands of dollars.
(By: Dailyblogtips)

Supported Countries and Languages for Google AdSense Video Units

There are some of my friends asking me, which countries and languages are supported by Google AdSense for Video Units? This post tells you an answer for this question.
Answer is as follows:

1. Languages: English, French, German, Japanese, Spanish.

2. Countries: Australia, Brazil, Canada, France, India, Ireland, Italy, Germany, Japan, Mexico, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States

If you don't know what is Video Units, visit here to read.

I am so sad because Google AdSense has not supported Video Units (even GA for Content) for Vietnamese Blogs and Vietnam, although it has supported Google AdSense for Content for Thai Blogs. I wish Vietnamese Bloggers can use Google AdSense Video Units in a closed future.

How can you use Video Units? Let Sign in to your AdSense account and visit your AdSense Setup tab to get started. After linking your YouTube and AdSense accounts, you'll be able to customize and embed the video player into your website, and choose between having videos automatically targeted to your content or manually selecting content categories and content providers. Companion and text overlay ads will appear with your videos, and you'll generate earnings for valid clicks and impressions on those ads.


Enjoy with Google AdSense - Video Units.

Thanks for visiting my blog

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The Top 10 Ways to Earn Money at Home

The Top 10 Ways to Earn Money at Home
You do not have to read many success stories before you start wishing you could work for yourself. The opportunity to be your own boss and the potential for high income are enough to entice us to venture on our own. But what can you do? What kind of business would you be suitable to start? We have compiled the top 10 ways to earn money at home, enough to be a full-time self-employed businessperson!

1. AntiquesThe buying and selling of antiques has been and should continue to be a very productive business, financially, for those that do it. Here, you only need an extra room in the house, or the use of your garage -- and you have an office! If you have a large home that has some antique furnishings, you might consider turning it into a showroom for your antique acquisitions and sales, providing you satisfy any local zoning regulations. The interest in antiques will survive into the foreseeable future. Many people choose to spend their free time on the weekends "antiquating" from place to place to try and pick up a few odds or ends and maybe a jewel or two. If you know anything about antiques, this may be a great opportunity for you.
2. BakingHave you ever been told that you have a recipe that people would line up to get if they could? Ever had anyone tell you that you should be selling those cupcakes you make? There are a number of success stories about people who have launched successful businesses by cooking at home and then marketing to local people first. You may specialize in on just one well-tried and tested food product; or you may innovate on a product that you created yourself and which has never been marketed before. Having perfected the recipe you then turn to packaging and marketing. Word of mouth on a good product may start to get restaurants or bakeries interested in acquiring your culinary masterpieces. Then you progress to selling them statewide and you're on your way to a profitable home-based business.
3. Bed-and-Breakfast ProprietorsHave you ever stayed in a bed and breakfast and thought, "Hey, I can do this!" You probably went on vacation and simply chalked your thought up as one of those pipedreams one gets when they stay in a beautiful spot. Don't toss that thought away! While it's not easy work as the hours can be long and it's usually a seven days per week business, it's often something that you can work into a daily schedule. After all, it's merely an extension of doing the housework for family, right? More and more Americans are taking after Europeans and opening their homes to travelers. If you have an extra room or two since the kids moved out, you can start a bed and breakfast in your own place! Bed and breakfast popularity will continue as more and more vacationers and business travelers seek a different accommodation away from the predictability of the average hotel room. If they enjoy their stay, many become "repeat" customers, coming back to the same familiar surroundings time and again. If you don't need to do any major renovations in the house to accommodate this type of establishment, you can be off and running with very little money invested, other than advertising and some new "guest room supplies". If your dream is to buy a bed and breakfast somewhere in a vacation paradise, there are probably houses for sale that will work for this purpose.
4. ChildcareDue to the financial pressures faced by many families today, parents work outside of the home to bring in enough income to pay daily living expenses. A single parent is obviously working but all too often, both members of a two-parent family are in the workforce. This creates a home-based opportunity. Children must be watched, all day if they're not in school, or, otherwise, for a brief time after school before the parents finish work for the day. Most parents want their children immersed in a more stimulating environment than is usual with the average babysitter. You can begin small at home, offering a more stimulating and educational environment setting for client children. Caring for one additional child may not be that lucrative, but taking care of several children can certainly be a full-time, financially successful business. Often, taking care of several children is made somewhat easier as the youngsters often will play together. You can do this at home for only a small investment in basic equipment and toys for the kids in addition to the advertising of your business.
5. Computer SpecialistThe advent of the computer age has changed the concept of self-employment. Having a computer at home has opened a number of opportunities for running your own business utilizing this equipment. Companies everywhere are "outsourcing" work that can be done by someone else on their computer, out of their own home. If you are a whiz in computers, you may end up working as a consultant, writing programs for companies. If you are a beginner, you may find yourself able to obtain work as a writer, using your computer to produce copy that is easy to edit. You can also keep accounting and payroll records for companies on your computer's database. Word processing software can be used not only for writers but for those that can offer secretarial services out of their house. Desktop publishing software can allow you to do newsletters for businesses and other organizations. If you can operate a computer, you can find work in the information age today. Of course, the advent of the Web has opened a lot of business opportunities for the enterprising individuals. If you have skills in lay-outing and graphic design, you can be a website designer. Website designers earn significant amounts of money nowadays.
6. GardeningIf you like working in your garden each year , it's a definite possibility for home-based employment. Imagine clearing a little more space and growing more items that you can sell directly to the consumer. You can produce vegetables, bedding plants, bonzai tree, exotic plants, flower trees, herb, house plants, landscaping plants, orchids and many more. Most produce stands will buy from you if your product is one of high quality. If you enjoy gardening, this could be your ticket! If you have some more land to use, do it! Plant what you can, when you can! Contact your local produce stands to ascertain their buying habits. You can even inquire about your own produce stand if you have enough product. The more space you have on your land, the more likely you will be able to generate enough crops to run the business. People love homegrown vegetables. They just do not have the time or want to be bothered doing it themselves. That is your open door! You can also engage in selling other gardening products and supplies such as compost, earthworms, herb boxes, beneficial bugs, or drip irrigation systems.
7. Importer and DistributorThere are a substantial number of products manufactured in other countries that can be bought inexpensively and sold in your country at a profitable level. The Government and the formation of international trade organizations have made it easier to bring in other products from other countries. This is a business easily operated out of the home, depending on the types of stock you're carrying. You may have to rent some storage space, but the capital required to start should essentially be limited to the products you're buying to sell here. If you know the type of product you want to import and the market most likely to purchase your goods, you have great potential for a successful home-based business.
8. Interior DecoratorInterior decorating is a business that will require you to be mobile, constantly meeting with customers. It offers flexible hours, a good variety of activities, and a very lucrative return. If you have a fascination for decorating a home, this could be your line of work. Many people do not know where to start when they are remodeling or buying a house for the first time. If you have the knowledge of colors and patterns and what looks good together, plus the expertise of knowing where to get materials and furnishings, this can be a winning home-based business for you. To be able to decorate a room so that it conveys the mood that the homeowner wishes will be your goal. Strive for the skillful, personal touch in all you design.
9. PhotographerThe sky is the limit here! Armed with your trusty camera and some good advertising, you can do weddings, models, family portraits, passports, student photos, local newspaper coverage; almost anything that requires a picture! You can easily start this work, part-time, and work into full-time work based on your success and inclination. Not much equipment is necessary to get going as a camera off the store shelf can often do the trick today. Picking up a tripod and having a room sufficient for developing your pictures, and you're in business -- at home!
10. Sewing and AlterationsMany people love to sew. If you are one of them, consider offering this service out of your home. When someone buys a new outfit, it rarely fits perfectly, meaning some kind of alteration must be done. People look long and hard to find reliable individuals to do their alterations. If you can sew, you are well on your way to opening the doors of this type of business

thanks for read my blog
Enjoy :D

Basic Marketing Concepts

According to John Stubbs, Chief Executive of the Chartered Institute of Marketing, “Marketing consists of the anticipation, identification and fulfilment of customers’ needs. It is, or should be, at the heart of every commercial enterprise (and a good few non-profit organizations as well). The source of every organization’s future cash flows is the customer, and it is the task of marketing to win customer preference. This requires highly professional marketers, but also a company-wide appreciation of the role and critical importance of marketing.”

It is therefore the communication and explanation of marketing to a wider audience is vital.

Marketing Definition

There are three main way to define marketing. As Forsyth (2003) points out:

· Marketing as a philosophy of business. That of seeing the customers and ensuring profitability by providing them with value satisfaction. The reverse of saying ‘This is what we make, buy some’, it ensures the business focuses on customer needs.

· Marketing as a function of business. It is the total management function that co-ordinates all that the philosophy implies, anticipating the demands of customers, identifying and satisfying their needs by providing the right product or service at the right price, time and place.

· Marketing as a series of techniques used to carry out the whole process. These include advertising and selling, plus a plethora of other promotional techniques and everything from research to pricing.

Marketing: art or science?

The techniques of promotion, advertising and selling are not precise in their effect. They, and marketing itself, are as much art as science. So the good marketers are as creative as they are technically able; whether they succeed or not may have as much to do with experience, and with ‘gut-feel’ as it does with following the rules. They are the modern-day commercial alchemists; except that instead of eye of toad and wing of bat their ingredients are USPs, copy platforms, self-liquidating offers and brand strategies. Perhaps more than any other management function marketing thrives on jargon; and whilst jargon is only professional slang, it is invaluable in an activity where the great thing is to appear more scientific than artistic (Forsyth, 2003).

Recommended Book

Patrick Forsyth, Marketing Stripped Bare—An Insider's Guide to the Secret Rules

Web site Promotion Tutorials

Online promotion uses communication via the Internet itself to raise awareness about a site and drive traffic to it. This promotion may take the form of links from other sites, banner advertising or targeted e-mail messages.

Online Advertising

Advertising on the World Wide Web is generally acknowledged to take place when an advertiser pays to place advertising content on another web site.

Some important concepts of online promotion

Banner Advertisement:

A rectangular graphic displayed on a web page for the purposes of advertising. It is normally possible to perform a clickthrough to access further information. Banner many static or animated.

Page and ad impressions and reach

One page impression occurs when a member of the audience views a web page. One ad impression occurs when a person views an advertisement placed on the web page. Reach define the number of unique individuals who view an advertisement.

Effective frequency

The number of exposures of ad impressions (frequency) required for an advertisement to become effective.

Clickthrough and clickthrough rate

A clickthrough (or an advertisement click) occurs each time a user clicks on a banner advertisement with the mouse to direct him or her to a web page that contains further information.

The clickthrough rate is expressed as a percentage of total ad impressions, and refers to the proportion of users viewing an advertisement who click on it. It is calculated as the number of clickthroughs divided by the number of ad impressions.

Banner Advertising

Objective

Cartellieri et al (1997) identify the following objectives of banner advertising:

§ Delivering content

§ Enabling transaction

§ Shaping attitudes

§ Soliciting response

§ Encourage retention

Location for banner advertising

1. Portals

2. Generalized news services

3. Specialzed interest site

Paying for banner advertising

§ CPM and run-of-site: Cost per 1000 ad impressions. CPM is usually her for run-of-site advertisement where advertisements occur on all pages of the site.

§ Web site auditor: Auditors accurately measure usage of different sites in terms of the number of ad impressions and clickthrough rates.

§ Per exposure: typically through ad impressions or possibly through the length of time the user views an advertisement

§ Per response: payment only occurs according to the number of clickthroughs that occur

§ Per action: payment according to a marketing outcome such as downloading a product factsheet, a new sales lead received when the user fills in an online form giving his or her name and address, or an actual purchase placed online.

Making Banner advertising work:

1. Appropriate incentives are needed to achieve clickthrough

2. Creative design needs to be tested extensively

3. Appropriate keywords are needed

4. Placement of advertisement and timing need to be considered carefully

5. Consider the clickthrough quality, not just the quantity

6. Build the infrastructure to deal with the response

Other online promotion methods

Promotion in search engines and directories

One important aspect of traffic building is maximizing the number of users who find a web site when searching using keywords, in a search engine, directory or a portal. This promotion technique is particularly important in view of the number of web users who use such facilities for finding information. Achieving good search rating listings is a skilled job, which is often dependent on a webmaster who is familiar with the techniques for achieving good listings in search engines.

Links from other sites: co-branding and sponsorship

The growth of Internet-based sponsorship has been compared to the transition between radio and television advertising. Sponsorship as well as taking the form of a promoter sponsoring a site can make use of opportunities for involving individual personalities in sponsorships.

Co-branding is an arrangement between two or more companies where they agree to jointly display content and to conduct joint promotions using brand logos or banner advertisements.

Using e-mail for advertising

Email is used to communicating and building long-term relationships with customers, and inform customers of new product or market information relevant to them. Email can also used for paid-for advertising. For example, it is possible to buy space for an advertisement within an email newsletter.

Recommended Book

Dave Chaffey, Internet Marketing

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MIVA MC Introduction Earn more Revenue from your web site with MIVA MC

Click the image to open in full size. If you have a Web site, then our Monetization Center, MIVA MC, can help you earn more revenue. With MIVA MC, Pay-Per-Click Ads are included on your site and you earn revenue when users click on the Ads.
As well as including Pay-Per-Click Ads next to your website content and/or on your search results page, MIVA MC is the first product that also lets you include InLine Pay-Per-Click Ads within your content.
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Reply With Quote

List of Top PAYING CPM Networks.

Greetings everyone,

Here goes the list of high paying CPM networks for you to utilize for your site/blog.

Blue Lithium
Adagency1
Barzdo Media
Click Booth
Casale Media
CPX Interactive
Gorilla Nation
Real Cast Media
Inter Click
Vibrant Media
Value Click Media
Ad Pepper
Ad Smart
Ampira Media
Adtegrity
Banner Connect
Burst Media
Tribal Fusion
Tacoda
Real Tech Network
Viralytics Media
Morning Falls Network
Turn Ads
Adbrite
Adsense
Value Click
Double Click
Cubics
CPM Bucks
Bidvertiser

Enjoy :D

source : Internet